Showing posts with label mascara wars. Show all posts
Showing posts with label mascara wars. Show all posts

Wednesday, January 13, 2010

Fiberwig



As a glamazon who works in an environment that is consistently sweaty, causing undesirable interruptions in carefully executed make up, I am completely infatuated with Fiberwig mascara.

The biggest plus this formulation offers is smudge proof wear, even through an hour long spin class.

Here is how it works according to fiberwig.com, "Fiberwig coats each individual lash with a light film of fibers. Your lashes become film-coated lashes. Fiberwig's light film coating defines and separates each lash while creating a fresh and natural gloss finish. Thanks to the film-coated lashes, Fiberwig will not smear nor smudge when you tear or sweat."

I'm about to TESTIFY ... AMEN FIBERWIG!! FINALLY!!!

You are probabably wondering how you remove this lash shelac ... unbeliebably, it is removable with warm water. Here is how THAT works ... according to fiberwig.com, "Fiberwig absorbs the warm water and then swells, making it easy to slide off your lashes. When washing your face, simply wet your lashes with warm water. Then gently slide off the fibers with your finger and thumb."

Thick, long lashes that don't smear and are a snap to to take off!! How can it get better?

To buy Fiberwig in a special kit that comes with their Tiny Sniper mascara , click here: http://www.sephora.com/browse/product.jhtml?id=P249900&shouldPaginate=true&categoryId=5859

(picture from fiberwig.com)

Thursday, November 12, 2009

Mascara Wars - Round 1






Mascara is a beauty item that women are fiercely loyal to. We are constantly being wooed by new brushes, formulations and brands. Once you find your go to brand - you stick with it. Every beauty addict wants the mascara that is going to make their eyes pop with thicker, longer lashes.

Hence, the inspiration for MASCARA WARS.

Each installment of MASCARA WARS will feature a face off of two mascara formulations. The winner of each match will advance to the next bout.

This week we are starting with my all time favorite mascara - L'Oreal Voluminous in Black. This formula has a thick, substantial brush that creates a dramatically, lush lashline. Plus it has a great price point and you can often find it in twin packs for even more recessionista value.

Voluminous is going up against a new member of the L'Oreal mascara dynasty - Telescopic Explosion mascara in black. Telescopic features a unique, ball shaped, spikey wand designed to separate and coat every lash.

The model for this smack down is Alisha, a fourteen year old with amazing natural lashes and a fetish for a pronounced fringe.

The before picture on top has NO make up on either eye.

The after shot below shows Voluminous on HER right eye and Telescopic on HER left eye. OK - neurosurgeons, that's opposite for you when you are looking at the picture.

As you can clearly see, the Telescopic mascara has a chunkier, clumpier, thicker look, while the Voluminous lashes are long, separated and boldly thick - like false lashes in a tube.

The winner of the premier installment of MASCARA WARS??

Clearly - round 1 goes to L'Oreal Voluminous!

Send your suggestions for the Round 2 competitor ... is there a mascara that can take down Voluminous??

Paint on sisters!!