Wednesday, March 24, 2010

Kehinde Wiley for Puma


This has got to be one the hippest, coolest, esthetically pleasing art and sport collaborations of all time.

Contemporary artist Kehinde Wiley has teamed up with Puma to create a collection of athletic apparel just as worthy to hang on your walls as on your body.

Born in Los Angeles to an African American mother and a Nigerian father, "Wiley is best known for using contemporary African American men in poses taken from the annals of art history and for his distinctive use of elaborate, graphic and colorful wallpaper-like backgrounds." (http://creative.puma.com/us/en/2010/01/puma-commissions-contemporary-artist-kehinde-wiley-to-create-portraits-of-african-football-players-to-celebrate-world-cup-2010-campaign/)

The resulting collection is colorful, a cultural tribute, innovative and totally wearable both in the gym and on the street.

I had a hard time choosing just one image for this post! I am crazy about the color block legging, the track jackets and all of women's tops!

Check out the entire collection and shop here:
http://www.shop.puma.com/collections/seasonal/kehinde-wiley/61500,en,sc.html?source=marketing_pumacom_US_en_kehinde10_homepage_mainpanel

(image from: puma.com)

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